Met Inspiratie and Prologis are revolutionizing marketing and stakeholder management for Logistics Real Estate projects by fusing cutting-edge technology with Augmented Reality (AR). Creating engagement with stakeholders and prospective tenants and make a positive impact on the environment.
More than just a demonstration of the latest AR technology, our AR app serves as an exceptional communication tool for environmental management and time-to-market strategies. Its multifaceted nature allows for seamless interaction with local residents, nature organizations, and the municipality, facilitating transparent and constructive dialogues. Simultaneously, it presents prospective tenants with a unique opportunity to experience the crucial features of this forthcoming logistics facility, regardless of whether they are physically present on-site or in a different location.
This AR app is part of the unique “Positive Impact” campaign for the development of Prologis Park Boom DC2. The development has faced opposition due to its location in close proximity to residential backyards and the presence of protected wildlife, such as the natterjack toad. To maintain a positive image and gain support, Prologis partnered Met Inspiratie.
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