The spread of generic distribution centres in the landscape, is a growing concern for many countries worldwide. However, when you focus on creating positive impacts in every aspect, consciously contribute to a better living environment, and engage with your stakeholders, it becomes a whole new box to play with. Prologis, the global leader in logistics real estate, is leading the charge towards a sustainable future. In Boom, Belgium, they’re building the sustainable logistics center – Park Boom DC2 – with the utmost consideration for both people and nature. By supporting the sustainable logistics chain in Belgium and creating employment opportunities in the region, Prologis is committed to giving back to the community. Moreover, the distribution center features a natural water buffer, a garden that improves biodiversity, and a green buffer between residents’ gardens. All of which make a positive impact on the environment. Met Inspiratie was asked to strengthen the dialogue with the Boom municipality, residents, and nature and resident organizations. Instead of solely focusing on the building, Met Inspiratie centered the conversation and story line around the people, nature, and animals that the distribution center will impact.
CAMPAIGN “GROEI EN BLOEI IN BOOM”
To showcase their commitment to a sustainable future, Met Inspiratie created a unique stakeholder campaign concept called “Groei en Bloei in Boom” (Growth and Bloom in Boom). The campaign included immersive 3D artist impressions, informative project boards, a user-friendly landing page, and a one-of-a-kind invitation for the open day. At the open day, attendees had the opportunity to interact with a team of ecologists, beekeepers, Prologis staff, and general contractors. Visitors also got a chance to witness the newly created habitat of the natterjack toad or experience the Park’s development in Augmented Reality. Overall, Prologis Park Boom DC2 is a prime example of how conscious area planning can positively impact the community and the environment.