From Spark to Concept
We began by giving their idea a name: SightWise. A name that embodies intelligence, foresight, and a focus on actionable sustainability. This became the foundation for a marketing concept that communicates the system’s value with clarity and impact.
Building the Story
Our role was to transform SightWise from an idea into a concept that engages, informs, and inspires. Through concise messaging and powerful visuals, we created a narrative that highlights how SightWise enables businesses to measure, adjust, and optimize their sustainability performance.
Visualizing the Future
We meticulously designed every aspect of the SightWise marketing concept to make it both tangible and accessible, ensuring its value is clear to all audiences. This included:
– A strong positioning that captures the system’s core promise and vision.
– User-focused materials that clearly explain the idea, purpose, and functionality behind the tool.
– Interactive displays and dashboards that allow Prologis’ customers and stakeholders to experience SightWise in action, bringing its potential to life.
A Collaboration in Innovation
We worked closely with Prologis to ensure the marketing concept aligned with their vision and goals. The result? A concept that turns data into stories, encourages energy-efficient behavior, and positions Prologis as a sustainability leader in logistics real estate. Prologis SightWise is no longer just an idea – it’s a marketing concept that communicates the power of smart sustainability. And we’re proud to have shaped the strategy, design, and storytelling that brought it to life.